I understand systems because I've had to build businesses around them.
My background spans business operations, property, websites, CRM and automation. Today I use that experience to help established service businesses make practical decisions about AI.
AI is useful when it changes a business outcome.
I'm less interested in showing you what a tool can do than in understanding what your business needs. That means looking at the whole customer journey, the team, the workload, the bottlenecks and the numbers before recommending any technology.
The rule I work to: diagnose the process, find the constraint, then decide where AI belongs.
What I see every time is the same. The problem isn't a lack of AI. It's enquiries going cold, admin eating the day, and owners stuck doing everything themselves.
I've worked on both sides of strategy and execution.
Business operations
Property sourcing, serviced accommodation and project delivery: businesses where the systems had to work without someone watching them all day.
Digital growth
Websites, lead generation, enquiry journeys and CRM systems built around commercial outcomes.
AI and automation
Business audits followed by the build: lead replies in minutes, AI voice agents, review requests and full sales pipelines, for plumbers, contractors, roofers, cleaning businesses and a property academy.
Strategy is stronger when you know what the build demands.
A roadmap that ignores the build isn't much use. Because I've built these systems as well as advised on them, I know where complexity appears, what teams push back on, and where a simple fix beats an impressive one.
Today I run ImanLogic, a technology and automation company based in Birmingham. When a client wants the roadmap built, that's who builds it.
What I help with
- AI readiness and business audits
- Sales and follow-up systems
- CRM and day-to-day workflows
- AI voice and customer communication
- Getting the owner out of every decision
- Roadmaps your team can actually follow
Want to see where AI fits your business?
Start with the readiness scorecard. It shows you the gaps before we talk about any solution.
Take the scorecard