Introduction
Struggling to charge what you’re really worth? You’re not alone.
Far too many solopreneurs underprice their services—not because they lack talent, but because they’re scared. Scared of rejection, scared of losing clients, scared of being seen as “too expensive.”
But here’s the thing: Most solopreneurs don’t realise that underpricing is costing them more than just money. It’s draining their energy, attracting the wrong clients, and sabotaging long-term growth.
So, how do you flip the script? How do you price with confidence—without guilt, without fear, and without compromising your values as a faith-driven entrepreneur?
Let’s break it down.
✅ Need client onboarding systems that help you look pro and set boundaries? Check out the Client Onboarding Toolkit.
✅ Curious how I built a faith-aligned business from scratch? Read my How I Built a Barakah-Focused Business story.
1️⃣ Why Pricing Feels So Hard for Solopreneurs
Let’s be honest—it’s a mess in our heads sometimes.
You think: “If I charge too much, no one will hire me.”
Or: “My competitors charge less, so maybe I should match them.”
Or even worse: “Isn’t it greedy to ask for more?”
Sound familiar? Yeah, I’ve been there.
Here’s the real problem:
- You’re scared of losing clients.
- You’re comparing yourself to others who aren’t you.
- You don’t fully understand the value you really bring—years of learning, late nights, trial and error.
- And that scarcity mindset whispers: “Just take whatever you can get.”
But here’s the truth: Charging fairly is part of halal income. It’s not about squeezing people; it’s about offering real value and being compensated fairly for it.
✅ For a deeper dive into halal pricing principles, check out Muslim Life Coach Institute.
✅ Ready to break the cycle? My Scaling Strategies Guide helps faith-driven entrepreneurs price with clarity and conviction.
2️⃣ The Core Principles of Confident Pricing
Let’s simplify this. Pricing doesn’t have to be complicated—just aligned.
✅ Price on value, not hours. You’re not just charging for time—you’re charging for the outcome.
✅ Know your minimum profitable rate. If you don’t know your baseline, you’ll always be guessing. Factor in expenses, taxes, and yes—your desired profit.
✅ Anchor to transformation. Ask: “What is this worth to the client’s business or life?” That’s your price foundation.
✅ Charge for results, not tasks. A logo isn’t just a graphic. It’s brand trust, customer recognition, and revenue.
✅ Offer packages and tiers. Stop leaving money on the table. Give clients options:
- Basic (DIY)
- Pro (Done-with-you)
- Premium (Done-for-you)
✅ Need a system for faith-aligned offers? Grab the Barakah-Based Business Planner to structure your services with intention.
3️⃣ The 5-Step Process to Price Like a Pro
Alright, here’s the framework I teach clients.
1️⃣ Calculate Your Costs. Not just your time—think software, training, marketing, taxes, living costs.
2️⃣ Define Your Target Income. What does good look like for you? £5k? £10k? Let that guide your pricing.
3️⃣ Build Service Packages. Example:
- Basic: Template only
- Pro: Template + 1-hour strategy call
- Premium: Full done-for-you + templates + coaching support
4️⃣ Validate with Market Research. Competitor pricing is a reference point, not a ceiling. Your expertise has your value.
5️⃣ Test, Learn, Adjust. Don’t freeze. Get your offer out there, take feedback, tweak, repeat.
✅ Need plug-and-play resources? My Boost Your Bookings Toolkit helps you create client-ready offers fast.
4️⃣ The Confidence Formula: Mindset, Systems, Boundaries
This is where the magic happens:
✅ Mindset. From “Can I charge this?” to “This is what my work is worth—and my clients get results.”
✅ Systems. Your proposals, invoices, onboarding—all of it needs to communicate professionalism.
✅ Boundaries. No more “mates rates.” No more yes to every client. Set your minimum, stick to it.
✅ Want templates for pricing boundaries and client comms? The Client Onboarding Toolkit covers this.
5️⃣ Addressing Faith-Based Objections: Is Charging High Prices Halal?
Let’s talk deen for a second.
Islam teaches fair trade, mutual benefit, and honesty. Charging what your work is worth isn’t haram—it’s the foundation of a barakah business.
You’re not just selling time. You’re selling solutions that save clients stress, time, and money.
The Prophet ﷺ said:
“The seller and the buyer have the right to keep or return goods as long as they have not parted. If they speak the truth and make clear the defects, their transaction will be blessed.” (Bukhari & Muslim)
✅ Want to price with barakah? Read The Power of Dua in Business.
✅ Learn more about halal income principles at SeekersGuidance.
6️⃣ Action Plan: Start Pricing with Confidence
✅ Audit your current prices. Are they serving you—or draining you?
✅ Create 3 service packages. Think value at each level.
✅ Update your proposals. Try language like:
“This investment reflects the expertise, systems, and results I deliver. My clients typically see an ROI of [X]% within [Y] weeks.”
✅ Start saying no to low-ball offers.
✅ Communicate rates with conviction. “This is my rate, based on the results we’ll achieve together.”
✅ Need a starting point? The Client Onboarding Toolkit has everything you need.
Final Reminder: You Deserve to Be Paid Well
Your skills are a gift. Your work is a service to your clients and a form of worship. Fair pricing isn’t greed—it’s sustainability.
- ✅ Want to scale ethically? Check out my Scaling Strategies Guide.
- ✅ Curious how I turned struggle into strategy? Read About Jamal Campbell.